Australian Financial Review apologises for 'World is fukt' front page

Twitter: @LauraJilwan

The editor-in-chief of the Australian Financial Review has apologised for a frontpage filled with errors and the headline "ARMS BUILDUP, BUYS PLANES, WORLD IS FUKT.”

Michael Stutchbury told Mumbrella the error occured after an early edition of the frontpage was sent to printers nationally.

The mistake was recalled in all states and territories except Western Australia, where the mistaken-laden page was published.

"The WA edition is the result of a simple error that got through normal quality control," Mr Stutchbury told Mumbrella.

"The first thing I want to do is to apologise to Western Australian readers of The Australian Financial Review for the obviously unacceptable state of the front page of their paper this morning."

"It is an extreme one-off and we are going through our processes to make sure it does not happen again."

“Our initial assessment is that the error began when production staff in Sydney pressed a wrong button early yesterday afternoon that sent a clearly unfinished version of the front page to print sites around the country. This error was quickly recognised and the page was recalled from all the print sites. For whatever reason, the recalling of the unfinished page did not succeed at the Perth plant."

Source SBS

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