Big future awaits for Nitro Athletics

The Bolt All-Stars celebrate their series win in the NITRO Athletics
The first outing of Nitro Athletics proved to be an outstanding success. (AAP)

The first outing of Nitro Athletics proved to be an outstanding success.

Such was the Usain Bolt-inspired success of the inaugural Nitro Athletics series that it is likely to be replicated overseas later this year.

Athletics Australia (AA) owns a majority share in Nitro and Bolt also has equity in the project.

The eight-time Olympic champ is committed to returning to Australia in 2018 and 2019 to again lead the All Stars - most likely back in Melbourne, although there is serious interest from other cities.

But the bigger picture is to take Nitro global, an idea which has the enthusiastic backing of the International Association of Athletics Federations (IAAF) and its president Sebastian Coe, who was an interested observer at Lakeside Stadium as the All Stars completed a clean sweep of the the three-meet series.

"It's too early to say what the IAAF's input would be," said AA chief executive Phil Jones.

"(Part-ownership) is a possibility.

"We have to be careful with this concept because it's not the intention that it would replace anything that currently exists in athletics.

"Clearly the world championships and the Olympics will alway us be the pinnacle of the sport.

"We need to look at how a complementary product like this fits into the calendar."

Taking Nitro to London in the immediate aftermath of the August 4-13 world championships is a clear opportunity.

There is also likely to be major interest from the Middle East, China and Jaan.

The 30-year-old Bolt - who was paid a seven-figure sum to compete in Melbourne - did a superb job leading his team to victory and spruiking the concept to a wider audience.

"I knew this was what track and field needed," he said.

"The energy and the vibe and even people from Jamaica who watched it and everybody I talked to really enjoyed it and said it was a lot fun.

"I've had different emotions and that's what was so great."

Ryan Gregson, Morgan Mitchell and Genevieve LaCaze were among the established names in Australian track and field whose profile was lifted by their involvement in Nitro.

Queensland schoolgirl sprinter Riley Day and little-known Victorian runner Luke Stevens performed way above expectations and now have profiles which they can build on.

They were among the many winners in a concept which was enthusiastically embraced by competitors and fans alike.

Bolt expects his phone to be running hot in the coming months with people keen to earn a spot in his team.

"You have got to show me you deserve to be on the All Stars," he said.

"People are going to want to be a part of this.

"If they saw it on TV we were laughing, we were enjoying ourselves, cheering other people on.

"It's definitely going to help athletics overall.

"I'm just looking forward to this growing internationally."

Source: AAP