Bulgaria has come out tops as best value European destination in a British Post Office survey.
Bulgaria beckons for bargain-hunting holidaymakers, with the Eastern European country proving to be a good value destination.
A basket of 10 typical holiday spending items, including evening meals and drinks, cost just STG43 ($A78.17) in Sunny Beach in Bulgaria, according to a British Post Office travel money survey.
In contrast, the items in the two priciest destinations surveyed - Tuscany and Sorrento in Italy - cost more than STG100 ($A181.80).
Marmaris in Turkey was the second most inexpensive destination, with the items setting holidaymakers back STG54 ($A98.17).
Spain's Costa del Sol and Costa Blanca areas were also good value for money, as was the Portuguese Algarve and Paphos in Cyprus where prices have plunged 21 per cent in the last 12 months.
Only a little less pricey than the Italian regions was Ibiza where the basket of items was $US97 ($A104.80), with travellers to Nice in France paying STG96 ($A174.53).
Andrew Brown, of Post Office Travel Money, said: "The strength of sterling is great news for people planning holidays abroad and they can make sure their holiday cash stretches even further by doing their homework before booking to pick a destination where prices have fallen furthest.
"Resort prices can make or break the holiday budget so choose a destination where healthy competition between restaurants and bars has resulted in cheaper meals and drinks."