Chocolate is the hardest thing to give up, beating alcohol, caffeine, or even sex, a British study has found.
Almost half of adults have lied to their partner about how much chocolate they eat, a study shows.
Chocolate is the hardest thing to give up, beating alcohol, caffeine, or even sex, research by the British Heart Foundation (BHF) found.
A third of adults have eaten chocolate on their way home from work, and almost half have hidden wrappers to disguise how much they eat, the survey of 3000 people showed.
The study was published as part of a campaign by the BHF to encourage people to give up chocolate for March and help raise funds for heart research.
"It's amazing the lengths we'll go to so that we can hide just how much we love our favourite sweet treat," said Tracy Parker, of the BHF.
"We're calling on chocolate lovers everywhere to give up chocolate and get their friends and family to sponsor them to take on the challenge.
"By giving it a go, you could not only kick-start a healthier new lifestyle but help us keep more hearts beating with our life-saving research."