Coles to rename 'racist' biscuits

Supermarket giant Coles is to rename one of its brands of biscuits, amid claims their 'Creole Creams' title is racist.

Supermarket giant Coles is to rename one of its brands of biscuits, amid claims their 'Creole Creams' title is racist.

Academic Sam Watson, deputy director of the Aboriginal and Torres Strait Islander Studies Unit at the University of Queensland, had complained the cookies' name was unacceptable.

"The word Creole comes from a period when people's humanity was measured by the amount of white blood they had in their bloodstream," he told the Brisbane Times website.

"This is the same kind of thought that underpinned horrific regimes like the Nazis."

Mr Watson said the supermarket's choice of name was insensitive, and indicated a "deep undercurrent of racism in white Australian society".

The word Creole can be used to desribe a person of mixed European and African or Afro-Caribbean heritage.

Brand name 'not racist' says supermarket

Coles Spokesman Jim Cooper said the name of the chocolate and vanilla biscuits would be changed in the next three months as part of a redesign of packaging.

But he denied claims the cookies had been given a 'racist' brand-name.

"The biscuits in question were named in reference to the well-known Creole cuisine style that originated in the US," Mr Cooper told the Brisbane Times.

"It was certainly not intended as a racial reference, nor intended to cause offence," he insisted.

The biscuit row comes just weeks after race issues were brought to the fore by a heated argument over a skit on TV show Hey Hey It's Saturday.

American guest Harry Connick Jr complained when a group of singers wearing 'blackface' make-up sang a Jackson Five tribute on the popular program.

The sketch provoked a storm of controversy, with some critics complaining it highlighted Australia's insensitivity.

Source SBS

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