Ford and Toyota will idle some of their vast Chinese assembly plants for an extra week. Apple is rerouting supply chains. Starbucks has closed thousands of stores and is warning of a financial blow.
On Wednesday, British Airways suspended all flights to mainland China, while United Airlines and Air Canada are joining the growing number of carriers reducing service. Japan’s leaders are bracing for a possible hit. Hotels and tour operators across Asia are watching fearfully as the world’s largest source of tourism dollars tightens its borders.
The mysterious, pneumonialike coronavirus that has killed more than 100 people and sickened thousands has virtually shut down one of the world’s most important growth engines. Desperate to slow the fast-moving virus, Chinese authorities have extended the country’s national holiday to 3 February, and crippled land, rail and air transport. Entire cities have shut down.
An impoverished nation just four decades ago, China has become an essential part of the modern global industrial machine. China alone accounts for roughly one-sixth of global economic output. It is the world’s largest manufacturer and trader.
It has become so crucial to the operations of US companies that some members of the Trump Administration cite that dependence as a justification for the trade war President Donald Trump initiated two years ago against Beijing, an economic conflict that is forcing businesses to consider shifting their factories in China to countries with better relations with Washington.
Now the coronavirus is testing that dependence.
Automakers like General Motors and Nissan plan to close their factories until the week of 3 February to comply with the longer mandated holiday, while Toyota and Ford said this week that they would close some of their factories a week longer than that because of virus-related disruptions. Companies like GM, Honeywell, Facebook and Bloomberg restricted travel for employees in China and established their own self-quarantine measures.
On Tuesday, the Seattle-based coffee company Starbucks said it had closed more than half of its 4,292 stores in its second biggest market and said it would take a quarterly and full year financial hit.
The full extent of the hit to the broader business world is not yet clear. Most of China had already been shut down since at least Friday for the annual Lunar New Year holiday, a week-long nationwide hiatus. But with the outbreak showing no signs of slowing, many companies are already preparing for a longer slowdown.
“Our members are dealing with varying degrees of disruption in their businesses, including supply chain issues, temporary closings of some retail outlets and factories, and other challenges,” said Jake Parker, the senior vice president of the US-China Business Council, which represents major companies. “If travel restrictions and quarantines are expanded or the holiday extended beyond 8 February, that will amplify these problems.”
China’s importance goes beyond what it makes. Its consumers buy more cars and smartphones than anybody else. When they go abroad, Chinese tourists spend $258 billion a year, according to the World Tourism Organisation, nearly twice what Americans spend.
Global companies were reconsidering their China strategies even before the trade war began. Its growth is slowing, its labor costs are rising, local companies are increasingly competitive and the government has become less accommodating. Still, its skilled worker base, extensive highway and rail systems and vast consumer market make China tough to quit.
Many companies are now looking for temporary stopgaps.
Tim Cook, the chief executive of Apple, said Tuesday that the iPhone maker was looking for alternative suppliers to “make up for any expected production loss.” Foxconn, a Taiwanese company with an extensive network of factories in China that make gadgets on behalf of Apple and others, said its factories would continue to follow the new holiday schedule.
Apple is not the only company that has had to pivot quickly. Just last week, executives of Honeywell, the US engineering company, traveled to Wuhan for a ceremony related to its plans to open an innovation headquarters. Two days later, Wuhan was put under lockdown by authorities. Honeywell has since restricted travel to certain parts of China.
Wuhan in particular appeals to major companies because it is a major national transport hub. The auto industry, including General Motors, Honda, Nissan and many others have set up shop there, and many of their suppliers have followed. It is the home to more than one third of all French investment in China.
On Monday, PSA Group, the French automaker, said it had set up crisis communications between Wuhan and its Paris headquarters to determine the potential impact on production. The company employs about 2,000 people in Wuhan through its joint venture and was evacuating 38 expatriates.
The Swedish retail giant Ikea, which employs 14,000 people in China, said Wednesday it would temporarily close nearly half of its 30 stores in the country. Employees at the stores will be asked to stay home until further notice with paid leave.
It is not clear how quickly businesses will bounce back. During the deadly SARS outbreak 17 years ago, which began in China and killed hundreds globally, some factories paid higher wages to bring workers back and get factories humming again.
Right now, businesses do not know enough to make those kinds of plans. Cummins, the Indiana company, does not know whether it will be able to open its seven sites in Wuhan after the 3 February holiday extension because the city remains under lockdown. The facilities make fuel and power systems for rail and marine industries.
“Literally, we are evaluating on an ongoing basis in real time,” said Jon Mills, a spokesman for Cummins, “and I imagine other places are in the same position as we are.”
Businesses in other countries are also trying to determine the impact.
In Thailand, Chinese sightseers spend nearly $18 billion annually, totaling about a quarter of tourist spending.
“Chinese tourists are the number one tourists to Thailand,” said Yuthasak Supasorn, the governor of the Tourism Authority of Thailand. Yuthasak said in an interview that the government was exploring ways to compensate business owners who have lost money from the drop in tourists over the past few weeks. The government was even considering reducing parking fees for airlines and excise tax on jet fuel to lure more tourists, he said.
Anan Buates, 45, runs a business driving tourists. Chinese tourists are crucial to his business. So he grew alarmed when tour operators started making last-minute cancellations as the coronavirus emerged. Then, last week, China canceled overseas group tours.
“It’s their right and it’s their policy to prevent the spreading of the coronavirus,” Anan said. Still, he knows he faces a daunting challenge.
“We survive the whole year because they come the whole year.”