“Normally in January, right through to February, we are fully booked. But because of bushfires, virtually everyone cancelled,” he tells SBS News.
“It’s a worrying time, especially because we get Chinese tourists as well and I think the coronavirus will make it even worse.”
The 57-year-old, who is originally from China, lived in Melbourne for more than 20 years before moving to Lakes Entrance three-and-a-half years ago to run the motel.
“I like it here because the weather is better,” he says.
“Running a motel looks like it is easy, but in fact, it’s hard work, seven days a week, 24 hours a day.”
‘Double whammy’ leave businesses in holiday hotspots on the brink of collapse
Mr Li says in January, when nearly all of his bookings were cancelled, he tried to do what he could to help those impacted by fires.
"We offered those who had been evacuated, as well as emergency personnel, free accommodation, it was the least that we could do.
"It was a very difficult time, but the community was there for each other."
Seafood businesses hardest hit
Boat hire operators such as Charlie Grech, who owns Blue Riveiria Hire Boats, says about 70 per cent of his business depends on Chinese tourists.
The bushfires and travel ban mean he is not sure if his business will be around next year.
“Chinese tourists come here and love to go crabbing, but I haven’t seen any of them since three to four days before the end of last year.
“The coronavirus on top of the bushfires, for us, has been a double whammy, we’re going to really struggle to cover our expenses this year.
"When we have a good season we have enough to cover our expenses and have enough to live on, whereas this year, if we take what we live on and also pay our expenses, we won’t be able to survive.”
The Australian government has said the ban on foreign nationals travelling to Australia from mainland China is necessary to stop the spread of coronavirus. There have been 15 confirmed cases in Australia.
Mr Grech says his son, who helps to run the charter boat services, has been forced to get another job to help make ends meet.
Owner of Miriam's Restaurant, Samantha Mahlook, says her seafood restaurant has experienced a similar downturn.
"For us, we had a lot of Chinese students who would bring their family to Lakes for a family holiday, that was quite common.
"I know this week the toy shop here and the Telstra shop closed down, maybe they were struggling anyway but maybe this has been the straw that broke the camel’s back."
Margy Osmond from the Tourism and Transport Forum, says the loss of Chinese tourism will be particularly damaging to regional Australia.
“There is no doubt the coronavirus has been a double whammy for the Australian tourism industry.
“What we’re looking at is an audience of 1.4 million Chinese who normally come to Australia every year and they put something like $12 billion dollars into the economy every year.”
Treasurer Josh Frydenberg on Thursday warned the economic impact of the coronavirus will be “significant.”
“We don’t know how severe and sustained the spread of the coronavirus will be,” he said.
“We know the impact on the economy will be significant but what we are doing is ensuring we have the flexibility to respond as required.”
The federal government announced in January it was allocating $76 million from its $2 billion bushfire recovery fund to help revive Australia's tourism sector.