Business

Kogan.com adds power to retail portfolio

Kogan.com is branching out again, this time into electricity and gas supply. (AAP)

Online retailer Kogan.com is branching out again, this time to add electricity and gas supply to its portfolio of services.

Online retailer Kogan.com is adding electricity and gas supply to its portfolio of consumer services.

The ASX-listed firm, which has already branched out from its core retail operations into mobile communications, home internet, insurance, super and travel, says it is partnering with NZ-owned Powershop to set up Kogan Energy.

"We generate some of the cleanest and greenest energy in Australia," said Ed McManus, chief executive of Powershop owner Meridian Energy.

"Together with Kogan, we believe we can make a real difference to the energy space by delivering simple, great value, energy offerings."

Kogan says it aims to make electricity and gas more affordable through "digital efficiency" when the service launches by the end of the calendar year.

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