A 65-year-old man has died while competing in the Lorne Pier to Pub swimming competition.
A man has died while competing in the Lorne Pier to Pub swimming event in Victoria.
The Beeac man was pulled from the water about 2.45pm and authorities called, Victoria Police say.
He was treated by emergency services but died at the scene.
Police will prepare a report for the coroner.
In a statement, the Lorne Surf Life Saving Club said its thoughts were with the family and friends of the competitor.
"The Lorne Surf Life Saving Club us saddened to hear of the passing of a 65-year-old male competitor at today's Lorne Pier to Pub, despite the best efforts to revive him from life savers and paramedics," the statement reads.
Queensland teenagers Lani Pallister and Hayden Cotter claimed back-to-back titles in the 39th event of the 1.2km swim, which attracts about 5000 competitors and many more spectators.