A new deodorant had been developed which is activated by being eaten, if the Bulgarians are to be believed.
There are sprays, roll-ons and sticks. Now one Bulgarian lolly manufacturer is offering a new kind of deodorant: in the form of delicious sweets.
"It's an old saying that true beauty comes from inside.... Why not from a candy?" Ventsislav Peychev, owner of Bulgaria's small Alpi lolly factory owner, told AFP.
He claims his Deo Perfume Candy can neutralise body odour and replace it with a lingering sweet scent for up to six hours, depending on a person's size and how many sweets they have gobbled up.
The sweets - which look like typical soft centred lollies but are also available in hard, chewy and even sugar-free versions - are based on research by Japanese scientists who found that a major component of rose oil, geraniol, was not broken down by the body but excreted through the skin.
Bulgaria, the European Union's poorest country, is a major producer of rose oil.
"Geraniol is the natural opposite to garlic," said Peychev.
"It also comes out through the pores but instead of leaving a bad smell, it perfumes the body."
Awarded a bronze medal at the Geneva Exhibition of Inventions in 2011, and a technical innovation award at the SIAL food exhibition in Paris this past October, the deodorant lolly, selling for $US5.98 ($A6.47) a pack on amazon.com, is already on sale in the United States, Asia and several European counties.
Although the concept is not new, Peychev's product is the only one on the market now after a Japanese manufacturer stopped making its Otoko Kaoru chewing gum based on the same idea.