Pride Cup co-founder James Lolicato added: “Pride Cup harnesses the power of sport to make sure every LGBTIQ+ person feels welcome and supported in their local club."
A VicHealth survey of more than 3,700 fans found that nearly three out of five participants had experienced or witnessed homophobia or transphobia at an AFL game.
It’s hoped that this latest initiative can be a catalyst for change.
“That will be a call out for all sporting clubs to get involved and run a pride cup,” St Kilda rookie Hunter Clark said.
“To make sure that everybody in their club, no matter their sexuality or gender identity, will be accepted.”
The annual AFL Pride Cup this weekend will feature a video #WEAREPRIDECUP as part of a celebration of diversity.
“We try to embed diversity in everything that we do. And when we talk about diversity it’s not just being multicultural, it’s not just being indigenous, it’s being LGBTI and that’s something we need to be inclusive of every day in our community clubs,” CEO of AFL Victoria Stephen Reaper said.