SBS wins FIFA World Cup rights


SBS has won the rights to broadcast the 2018 and 2022 FIFA World Cups in Australia, the network's managing director has announced.

SBS has announced its success in securing the Australian broadcast rights for the 2018 and 2022 FIFA World Cups.

“SBS has a long and proud association with football and with the FIFA World Cup
having been the exclusive broadcaster since 1990,” SBS Managing Director Michael
Ebeid said.

“It is our dedication to football and to giving the most comprehensive live and free-to-air
television coverage in Australia that cemented our bid.

“SBS has been the spiritual home of football for the last 30 years and this new deal
with FIFA ensures that the greatest of all sporting events – the FIFA World Cup, will
remain on SBS until at least 2022.

“A dedicated bid team at SBS has been working hard over many months to shore up
this deal and I congratulate them for ensuring the long-standing partnership between
SBS and FIFA continues for the next decade.”

“We are particularly pleased with the development of our media rights and the reach of
our events,” said Niclas Ericson, Director of FIFA's TV Division.

“For every cycle we are reaching more fans than ever, and with the channels and
media platforms of SBS we remain in very good hands for the 2015-2022 period.”

“This is fantastic news for football fans and a great coup for SBS,” SBS Head of Sport,
Ken Shipp, said.

“In 2010, SBS broadcast the FIFA World Cup live, free-to-air in SD, HD and 3D; in 11
languages on radio, streamed live online and in cinemas on 3D.

“We can only build on this in future years and expand into new areas including using
our World Game app. SBS's successful bid is also well-deserved acknowledgement of
our passion, dedication and football expertise which is unrivalled in Australia.”

Watch Craig Foster interview SBS Managing Director Michael Ebeid on our YouTube channel:

Source SBS

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