The Digital Revolution has paved way for new technologies, leaving behind traditional industries. Print in particular has suffered greatly, with the industry declining by 2% every year (IBISWorld).
Family-run small business Print Junction begs to differ. While other printing companies are closing down shop, they have 10 full-time staff and service over 300 customers, and they don’t see any sign of slowing down anytime soon. Print Junction grew 4% in the past year, with their yearly average hitting up to 5%.
As with all small businesses, it’s never easy in the beginning. Husband-wife team Leon and Sheila Torzyn established the small business 19 years ago, working round the clock and even hand-folding brochures into the wee hours to complete orders. To keep up with technological advancements, they introduced digital printing and design, moving on from traditional offset printing.
Bigger is not always better
They no longer need to work through sleepless nights, and can now pick and choose which customers are best to sustain their continual rise, keeping in mind that bigger is not always better. In fact, they turned down a huge contract with the ATO to maintain their relationship with their smaller clients.
“If we take an order which is just too large - if we take millions of something, it could take months to print, and it could close our factory down, so we can't service our other clients. So, though the order value is large, it doesn't suit our capacity,” says Leon.
“The product range is very diverse. We'll do a reconciliation action plan for Australian rugby union one day, and we'll do a diversity report for Australia Post the next day. And then along will come a plumbing service and a man will want 500 business cards - we have to treat him in the same way. Every client is important.”
Their slow and organic growth is one of the things attributed to Print Junction’s success. The other is Sheila’s relationship with the Indigenous community. She was born and raised in Wallaroo as a part of the Point Pearce Aboriginal community. Originally, she wanted a different life outside of the community.
“I just didn't want to stay on the reserve anymore. I wanted things for myself in life. I guess, I just had a vision. I've always dreamt I wanted to have a gold chain around my neck, with my first pay packet I got when I first started work in Adelaide,” Sheila says.
However, it was only a matter of time before she went back to her roots and engaged with her contacts to grow Print Junction. The company is a part of Supply Nation, a directory for government and corporates to find Indigenous suppliers.
However, contacts can mean very little if the right service isn’t provided. The Torzyn’s warm relationship with every single client they have reflects the family values they founded the business on.
Brewing a cuppa and serving up a slice of Sheila’s homemade cakes for customers embraces them as a part of the Print Junction Family.
“We've built that relationship with people now that they feel comfortable coming in; it's like a second home for them,” says Nathan, Leon and Sheila’s son and production manager of the facility. After all, a business is nothing without happy customers.
“The secret within small business is keeping customers happy - you want them to return, build a relationship.”