• Jenny Do at her makeup studio in Sydney (Supplied )Source: Supplied
Jenny Do is only 27, but she's already made a name for herself in the bridal makeup industry due in large part to her use of social media platform, Instagram.

SBS Small Business Secrets
20 Sep 2018 - 3:20 PM  UPDATED 1 Oct 2018 - 2:29 PM

At only 27 years of age, Vietnamese born Australian, Jenny Do took a leap of faith early in her life, quitting her stable makeup counter job at 23 to go it alone.

“I've been doing makeup for about four years now working on my own,” she says.

“I was 23 when I quit Mac, it was scary because I wasn't sure where this was taking me, where I was going to go, and if this would really work out." 

But now, four years later and Jenny is booked out months in advance due in large part to Jenny's work ethic and innovative social media use. 

Her success can be measured through her 460,000 (and growing) Instagram followers. 

Jenny says her parents were supportive and encouraged her to pursue her dream to start her own bridal makeup business. 

"They were always supportive," she explains.

"My mom was worried - she wanted to make sure that I could make money from it, but as time went by and I got more bookings she realised, 'Oh, okay cool she can do it'."

When Jenny first started, she worked around the clock and took on every booking available to her. 

"All I did was work and then if I wasn't working I'd just be at home trying to get more work," says Jenny. 

"I would go even if someone booked me and they lived two hours away, I wouldn't care, I didn't say no to anyone." 

Since starting her own makeup business, Jenny has been a trailblazer in her social media use, in particular Instagram, which she believes helped spread the word about her business.

“Instagram has really helped my business because I just think everyone is on Instagram nowadays,” Jenny says.

“It's such a great platform to get your work and your portfolio out there for people to see.”

Instagram currently has over one billion users worldwide. 

Jenny believes that the secret to her Instagram success has been posting on her page consistently as well as being an early adopter of the video function when it became available. 

“I started to share my makeup transformations in video on Instagram, so people can really see how they can transform after they get their makeup done,” she says.

“When I did more videos I got seen by other makeup bloggers and influencers that have heaps of followers on Instagram, and they would re-post my work, and that's basically how I grew my social media page.”

Jenny says she does makeup for around 12 bridal parties’ a month and is booked out until 2019.

Her social media presence was even noticed by influencer agency Max Connectors which now represents her. 

“I just accidentally fell into becoming an influencer, because people wanted to know who was behind the makeup videos and the makeup content,” she says.  

Since being represented, Jenny has collaborated with businesses such as David Jones and Benefit Cosmetics.

Watch the full episode.