Facebook’s new logo is just the word FACEBOOK in all-caps

Facebook’s parent company has introduced a new, all-caps logo to distinguish it from Facebook the app. People are a little confused.

Facebook has released its new corporate logo, and it looks like the company will now be known as FACEBOOK going forward.

If you're thinking that looks exactly the same as the word "Facebook" except in all-caps (the typographic equivalent of shouting), you're exactly right. The new Facebook logo is exactly that, and early reactions suggest that the public is fairly underwhelmed.

The new logo is for Facebook's parent company, also called Facebook, which owns Facebook, Instagram and WhatsApp amongst other services. The logo for the Facebook app will not change.

Facebook said that "the new branding was designed for clarity, and uses custom typography and capitalization to create visual distinction between the company and app."

The purpose behind the new logo, in other words, is to make it clearer that Facebook and FACEBOOK (we're still yelling this in our heads) are different things.

One might think that distinction could have been made clearer by, say, changing the name of the parent company, but FACEBOOK works in mysterious ways.

The new FACEBOOK logo will also be included on the login pages of apps like Instagram and WhatsApp, in an effort to "be clearer about the products that come from Facebook".

For many, the shift to uppercase isn't quite the change they were hoping Facebook would prioritise in 2019.

Following a raft of concerning revelations regarding the ways Facebook stores and uses user data, and the company's decision to allow deceptive political ads, many people including several hundred Facebook employees have called on the company to make changes to ban or fact-check political advertisements.

Instead of these changes, we got a shouting logo. If your business could use a similar rebrand, feel free to open a Word document, turn on Caps Lock, type your company name and screenshot.

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