These 'plastic positive' people are striving for "extreme beauty".
For Rita Abdou, 21, she considers herself "an extreme beauty achiever" and has spent $15,000 on botox and facial fillers.
"The criticism I usually encounter is ‘you’re too young’," says Abdou, who started her plastic positive journey when she was 15.
"That’s what plastic negative people try to do: they try to play it down and they also try to impose their ideas on you, making sure that you understand your way is the wrong way.
"What I’m born with isn’t my idea of beauty: it’s someone else’s, but it’s not mine."
According to skin therapist Jennifer Ramos, the local industry is going from strength-to-strength as people adapt their ideals of what qualifies as beauty.
"Australia has a booming cosmetic industry: people are spending a billion dollars a year on cosmetic procedures," she says.
"95% of our clientele like to still keep it natural ... now, over time, it has changed.
"We’ve attracted about five per cent of the clientele who love that plastic positive, over the top, doll-like look.
"So … bigger is better, I’d say."
Someone who would agree with that mantra is Madison Ashton, who has embraced the idea of what she calls "freakish beauty" both in a professional and personal capacity.
"I’ve created a look that is as fuckable as possible," she says.
"I am a pleasure dome of vajayjay. Men still, in my view, control huge amounts of power.
"And I feel there’s still a huge amount of women who will subjugate themselves all too easily.
"I want to use my beauty to transcend all the powers that be: I’ve chosen to push my look to see where it will go and what opportunities it will bring for me."
Ashton says she has spent over $300,000 on plastic and cosmetic procedures, which have increased both her income and natural assets.
What I’m born with isn’t my idea of beauty: it’s someone else’s...
"Naturally I have nothing, flat as a tack, zero.
"I was always looking at my old body feeling like I was robbed.
"Especially if there was a God, like pony up the tits.
"So I just went and got what was rightfully mine, marched down with my AMEX and bam, problem solved."
Sydney-based Alan Nowark feels much the same way, adding that his idea of beauty is "evolving all the time".
"I consider myself a work of art. I think I am creation," says the art director.
" From a young age I was always fascinating by art, music, beauty, fashion… and I’ve embodied that."