Viceland to launch in Australia in partnership with SBS

When Viceland launch in Australia, the cars will be on the other side of the road! Source: viceland

VICE, the global youth brand, will partner with Special Broadcasting Service (SBS) to launch a new channel in Australia. The channel will feature all-new shows covering culture, music, sports, fashion, technology and more from around the world'

SBS and global youth media company VICE will partner to bring Australians a new lifestyle and culture TV channel, featuring the best programming from VICELAND free-to-air on SBS in late 2016.The new channel will be owned and operated by SBS, leveraging the distinctive creativity and experience of both VICE and SBS creative teams. It will be on the SBS 2 channel spectrum and online platforms, available to all Australians for free.

VICE is committed to telling the world’s most compelling stories in new and ever better ways, spanning all corners of culture and featuring a diverse range of talent, filmmakers and fresh new voices.

Programming will focus on a distinct, immersive style of original lifestyle and culture content for young viewers and will feature Australian produced programs. 

Michael Ebeid, SBS Managing Director and CEO, said: “Exploring diversity through culture is at the heart of SBS’s purpose and we are excited to be partnering with VICE to bring some of the best available content from across the world, never before seen in Australia, in documentary, journalism and inspiring entertainment, free to all Australians on SBS channels and platforms.”

Michael Slonim, VICE Australia Managing Director, said: “This is a unique partnership that will help catapult VICE further into the consciousness of young Australians. SBS shares our storytelling sensibilities and curiosity about the world, and we’re delighted to be partnering up to bring VICELAND to this market in the biggest way possible.”

Overseen by Oscar-winning film director Spike Jonze as Co-President,VICELAND launched to critical acclaim in the US in February 2016 and features hundreds of hours of original programming, including Gaycation (with Ellen Page and Ian Daniel), Huang’s World (with Eddie Huang), Noisey (with Zach Goldbaum), F*ck, That’s Delicious (with Action Bronson), Weediquette (with Krishna Andavolu), Balls Deep (with Thomas Morton) and many more.

Since launching in 2003, VICE Australia has been producing award-winning editorial and video programming for young Australian audiences across a network of digital channels spanning news, culture, music, fashion, tech and sports. VICE Australia's work has been recognised by the Australian Publish Awards (Winner - Multi-Channel of the Year 2015), Mumbrella (Silver - Content Company of the Year, BE Fest 2015), B&T, The Walkley Awards, and more.

VICE has developed an outstanding global reputation for producing the gold standard of video content for young people, forging innovative distribution partnerships with A+E Networks, HBO, YouTube, Snapchat, Live Nation, 20th Century Fox, Verizon, Spotify and more to take its programming to young people everywhere.

Further information about the channel will follow in coming months.