Paleo crusader Peter Evans has again drawn controversy by spruiking the paleo diet.
Last night the celebrity chef appeared on Sunday Night, with Channel Seven sending veteran reporter Mike Willesee, to road test Evans' so-called "miracle" paleo diet.
Evans is a host of the network's My Kitchen Rules, a platform which he has used to promote the diet and the number of products associated with it that bear his name.
However, Sunday Night's journalistic integrity has been called into question, with the expert interviewed on the segment coincidentally being Matt O'Neil from Seven's The Morning Show.
“It seemed to be a blatant promotion of the personal dietary views of one of the network’s prime time stars. It’s ultimately misleading,” said Dr Rebecca Reynolds, a nutritionist at the University Of New South Wales.
"There's a real issue of who the public listen to most," she said. "It is too often not qualified nutritionists and dieticians."
Sunday Night's executive producer Steve Taylor has defended the segment as being more of a "road test" than a piece of investigative journalism.
"Sunday Night's Great Paleo Challenge was always pitched as a series of stories," he said. "Without seeing the remaining two segments, the DAA [Dieticians Association of Australia] has rushed to judgement without the full picture."