Jimmy Kimmel started it. He's roped in Lena Dunham, Gwyneth Paltrow, Britney Spears, Chris Pratt, Adam Sandler, Katy Perry, Lady Gaga, Aaron Paul, Kid Rock... he even got President Obama to do it.
The thing is, though, they've all been doing it wrong. Everyone's reading out mean tweets *about* them. Where's the fun in that?
Enter Lee Lin motherflippin' Chin.