The veteran US singer-songwriter Wille Nelson is to show his "appreciation" of pot by launching his own brand.
US music legend Willie Nelson has announced plans to roll out his own brand of cannabis, which he intends to make "the best on the market".
The singer-songwriter announced in a statement on Monday that Willie's Reserve will be grown and sold in Colorado and Washington, two states where recreational use of the drug is legal.
A release explaining Willie's Reserve says it reflects Nelson's appreciation for "the many varieties and range of the plant's qualities".
The release says 81-year-old Nelson will collaborate with master growers to define standards for the strain.
Nelson is a longtime supporter of marijuana for personal use and has spoken of its benefits for hemp production.
He has also pushed for the end of laws criminalising use of the drug.