• The offensive T-Shirt designed by US brand KNYEW. (KNYEW)Source: KNYEW
The images made light of a dark chapter inside Australia's youth prisons.
Amelia Dunn

9 Jul 2018 - 6:16 PM  UPDATED 9 Jul 2018 - 6:21 PM

An American streetwear brand has apologised for selling a T-shirt featuring an infamous image of an Australian teenager wearing shackles and a spit hood.

Video footage of juvenile detainee Dylan Voller cuffed to a mechanical restraint chair drew widespread condemnation after it was aired on ABC's Four Corners program in 2016.

The vision prompted the government to appoint a royal commission into youth detention in the Northern Territory.

Dylan Voller: Life outside after a decade behind bars
EXCLUSIVE: In the last year, Dylan Voller’s name has been splashed over newspapers both nationally and internationally; the image of him strapped to a restraint chair and hooded has been etched onto screens worldwide.

Las Vegas-based fashion boutique KNYEW created and sold the “detention tee” based on the same images.

The phrase "faded youth" was imposed over the picture and the words "youth detention" was written on the back.

Social media users criticised the design calling it “disgraceful” and “vile”.

One user wrote: "I expect to hear that you’ve reached out to Dylan’s family and offered a personal apology, enlightened your team on the story and trauma behind that image and that you work alongside Indigenous youth to design a t-shirt that represents and empowers them as a small mark of respect."

The brand's Facebook page was also given more than 200 one-star reviews in apparent protest.

KNYEW posted a statement on social media on Saturday saying it had sacked designer responsible and would no longer sell the T-shirt in stores or on its website.

"[We] would like to apologize for any pain we have caused especially to Dylan and his family," KNYEW posted on its Facebook page.

The shirt was sold more than 50 times before it was removed.

Last month, a parliamentary committee was told that 100 percent of children held in detention in the Northern Territory are Aboriginal – a figure which has not changed since the royal commission.

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EXCLUSIVE: Dylan Voller has expressed relief at the release of the juvenile justice royal commission's final report, but warns there is a long way to go in reforming the prison system.