G-Dragon has just done a video ad for ugh... I don't know... but you need to see it.
By
27 Mar 2014 - 4:02 PM  UPDATED 5 Jun 2014 - 6:57 PM

THIS JUST IN:

Welcome to the 2nd edition of "I forgot to notice what G-Dragon is advertising". There's a lot more "stuff" in this J.estina video... you tell me what it is... I was too lost in the slow-motion-man-gaze *drool*.

IN EARLIER NEWS:

OK I finally figured it out! What G-dragon is advertising in this "fashion video" - jewellery! J.ESTINA Men's jewellery! I couldn't focus for a while there through all the shots of jewellery while I was waiting to see his face...  #winkyface

The Spring/Summer 2014 collection is called Le Trois & in French 'third' is meant to exemplify being "genderless" i.e. fashion that works for both male and female.

Hit repeat on this one... marketing genius!