If you thought the world of J-pop had already reached the pinnacle of ‘doing cute things’, you were wrong. We were all wrong.
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3 Jun 2015 - 4:44 PM  UPDATED 3 Jun 2015 - 4:46 PM

J-pop Idol group Dempagumi.inc have a collaboration unit with Hello Kitty (I know, I KNOW!).  The unit's name is 

‘Pocket Muhi Motta Dempagumi.inc to, Hello Kitty’ and is as cute as you can imagine it would be.

What could be cuter than that?

Their new P.V for a start! It's for their collaboration track “Munasawagi no Himitsu?!"

Which is ACTUALLY the cutest thing you can see. The track is part of the Limited Edition B version of their new “Otsukare Summer” single which will be out later this month. 

Not only is it super squee, it’s very catchy.

Check it out