Tao has landed his second solo endorsement deal in China for snack brand Bugles. According to reports, the EXO "breakaway" star filmed a commercial for the brand whilst in China attending a press conference for his first solo deal, Chao Shen Zhan Dui, on June 3.
Netizens were quick to criticise Tao when he attended the Chao Shen Zhan Dui press conference when he was supposed to be resting and this new endorsement activity will most likely only add to some fans' discontent. SM Entertainment has confirmed that Tao will not be participating in the group's current "Love Me Right" promotional activities.
Check out the behind the scenes photos from the shoot released on Weibo.