Image: China Daily
China's media regulator has banned celebrities from presenting television shows to ensure no "improper remarks" are made on air.
The Chinese government is notorious for coming down hard on politically inappropriate material or base entertainment.
As Xinhua state news reports,"TV stations often hire famous actors, actresses and celebrities as guest hosts, especially for popular reality shows, which might result in improper remarks or mistakes during live broadcasting."
It will now be required that television hosts receive new industry standard training before hosting/co-hosting any kind of broadcast, and these qualifications will be checked.
"TV shows, including news, commentary and interview panels, should not recruit guests in the role of supporting host," Xinhua said.
"TV hosts are responsible for the show, guiding the audience and controlling the pace of the live broadcast.
"Thus, it is unsuitable for guests to be hosts or presenters."
The report also stated that hosts and guests must undergo "more training" before shows are recorded.
Source: ABC News Australia, Reuters