When it comes to product endorsements in Asia, there is only one rule: There is no rule!
With this in mind, take a look at our list of 14 strangest celeb endorsements.
1. Jiro Wang & feminine products
Thank you China for banning male celebs to endorse feminine products. Still, before the law came into effect, singer Jiro Wang was the face of that special day.
2. Psy and Bibigo
He may not have the most appetising face for a restaurant endorsement, but he is the face of the Korean wave and bibimbap is a fave around the world.
3. Kyary Pamyu Pamyu & all things cute
From puddings to shampoo, any ad with Kyary Pamyu Pamyu is just mind-boggling.
4. So Jisub and lingerie
We think the marketing brainstorm at the bra company went something like this.
"Well, women like So Jisub and they also wear bras."
5. Yuri Ebihara with the "Ebi" burger
Yuri is often called "Ebi-chan" and the Japanese word for shrimp is also "ebi." Let's hope there was more to that for this pairing.
6. Jackie Chan
Where to begin? Hard to believe this is what people used to play games on. We are also lovin Jackie's bouncy 'do.
Water theme park and the hottest girl group. Makes sense even if the copy doesn't.
Lovin’ the hair. The slogan in Korean says “eat as much as you love them.” That’s impossible, pants would burst.
9. Ninomiya Kazunari of Arashi
It's had to share Pocky, but for Ninomiya we might reconsider.
Although they’re not allowed to have boyfriends, they are allowed to shoot all sorts of ads.
11. Kim Soohyun
There is also another rule in endorsements: LESS is NOT more.
Kim Soohyun obviously took that advice to heart as his face is everywhere.
Bakery chain. check.
Dessert products. check.
Makeup. yes sir.
Fabric softner. Why not?
12. BIGBANG burgers are kinda strange too. I mean, do you really want to EAT BIGBANG?
13. Kyary Pamyu Pamyu the ride
For a limited time, you too can ride the Kyary Pamyu Pamyu ride at Universal Studios in Japan.
14. A range of SM Entertainment food from TVXQ popcorn to Super Junior ramen and EXO noodles!
Hopefully no Super Junior members were harmed in making this ramen XD
Because, who would you rather take to the movies?!
15. G-Dragon hangar... because he REALLY gets clothes XD