Couture fashion label Louis Vuitton sued a small Korean fried chicken eatery for copying both the brand's name and logo.
The Seoul-based chicken shop is called Louis Vuitton Dak, where ton dak translates to whole chicken in Korean. The luxury fashion brand, therefore, claimed the name damages the "originality and value" of their brand.
Vuitton won the district court case ruling this week, reported The Korea Times, which resulted in banning both the use of the chicken shop's name as well as the display of their similar 'LV' logo on food packages and serviettes.
The court also order the chicken shop to pay 14.5 million won (approx $16,400 AUD) to the fashion label after failing to adhere to a similar ruling made last year on an alternative shop name, one that was still too close to Louis Vuitton - chaLouisVui Tondak.
This isn't the first time a big name brand has sued a much smaller business. Last year, fashion powerhouse Chanel took on a small Australian chocolatier for naming their candy bar No 5 in likeness to Chanel's iconic perfume.