Following reports of Beast parting ways with Cube Entertainment, the group may not be able to promote using their "Beast" group name.
3 Nov 2016 - 10:08 AM  UPDATED 3 Nov 2016 - 10:08 AM

Following the expiration of their contracts with Cube Entertainment, it was reported that Beast are in negotiations with the company over a new deal. While Cube has stated that discussions are ongoing, news outlets have reported that the group may indeed part ways with the company and set up their own independent agency. However, there is one issue at stake which may affect how both parties will move forward.

According to a new report, should Beast part ways with Cube, they won't be able to use the "Beast" group name in any promotional activity without the company's permission. The agency reportedly registered the "Beast" name for music, commercials, and performance-related avenues at the beginning of 2016, and the trademark registration will expire in 2026

Even if Beast were to change their group name, should the group perform songs that were released under their original deal with Cube, they would have pay royalties to the agency. Furthermore, Cube have the option of extending their "Beast" trademark registration past its initial 2026 expiration date. 

This isn't the first time where a conflict has arisen over the issue of group names and trademarks - veteran idol group Shinhwa have had to fight for the right to use their group name after parting ways with SM Entertainment.

Stay tuned for any news and announcements regarding Beast and Cube Entertainment. 

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