It goes without saying that John West Tuna put itself on the map when it released the now-famous (and still hilarious) "bear fight" commercial ad, which featured a fisherman indulging in some fisticuffs with a bear for some tuna. If the company's new ad is anything to go by though, it appears that the bear has had enough of losing fights and has swapped to something a little safer (and more fun) - K-pop!
Featuring the famous Kodiak bear, a look-a-like of Psy, people dressed as tuna cans, and various other background dancers, the ad has everyone - bear and all - dancing through replicate streets from "Asia" in order to promote the company's new Asian tuna range.
Words can't quite describe how hilariously bizarre this John West K-pop ad is, so be sure to check it out here and let us know what you think!
For a dose of nostalgia, check out the original hit "bear fight" ad right here (and ponder on how times have changed since):