The recently-concluded 2016 Mnet Asian Music Awards (MAMAs) was quite the spectacle for fans, especially given that number of big-name artists - Korean and International - present at the event, including BTS, EXO, TWICE, Timbaland, and Wiz Khalifa. But while there were many highlights from the event, it appears that the show was barely watched by people at home in Korea.
According to new reports and ratings data from Nielsen Korea, the 2016 MAMAs averaged a rating of 1.2% - meaning that out of all the households equipped with TVs in Korea, only 1.2% tuned in for the show. Perhaps more troubling for the show, ratings for the coveted 20-49 age bracket were lower than 1% for the whole show.
By comparison, the 2015 MAMAs averaged a very respectable rating of 3%, meaning that the 2016 event dropped over half its viewership year over year. While there's no definitive reason as to why the ratings dropped so dramatically, some netizens think that the lack of YG Entertainment artists at the event was a big factor in the lower audience numbers.
What do you think contributed to the big drop in viewership numbers?
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