Some secrets behind a successful video...

30 Jan 2017 - 1:04 PM  UPDATED 30 Jan 2017 - 2:02 PM

Recently - like many people on the world, wide web - I have started making video content (mostly for YouTube). And I find that I am slowly learning about the many secrets behind a successful video formula. Well, kind of…

Ladles and Gentle spoons, please, stand back. I am going to attempt to be helpful...

*Rolls up sleeves*

Here are some things I have learned so far that may be useful for those looking to start creating their own videos.

1. Have an idea

If you’re reading this and thinking, “Hey, yeah, I would like to start making videos!” you should also start thinking about what you want to achieve and what you want your viewers to see.

You’re not silly, you’ve obviously seen all kinds of videos and know what kind you want to create; Let’s Plays, tutorials, ASMR videos (Google that one, it’s super interesting) and so on...

It’s up to you to pick what you want to do. But make it your own.

This brings me to my next point…

2. Be unique, be yourself

What better way to stand out than by being you? After all, “No one is youer than you,” Dr. Seuss was on to something there and you should totally run with it. Because there are millions of videos on the internet, so you need to know what's going to make you stand-out in the crowd.

Add your own flare to videos so that people can pick yours out for being distinctly you. Also, be genuine. If you’re chucking on a big fake smile, people can tell. Try to relax, gather your thoughts and just do you.

3. Gear - be aware of what you need

You’ll obviously need some kind of recording equipment, be it game capture devices or a camera of some sort.

Phones are amazing pieces of tech, capable of recording and editing videos in the palm of your hand. Do you perhaps fancy doing something a little bit harder and a tad more crisp? Then look into editing suits. They cost a bit of money but if this is what you plan to spend most of your time on - and you’re dedicated - then it’s a good investment.

A microphone is also something you should look into. Don’t forget that there’s probably an “app for that,” so check out an app store for ones that may be able to help you.

4. Be your own boss

These videos aren’t gonna make themselves ya know!

Be prepared to put in the hard yards with your content. You should give yourself plenty of time to edit and process them in just the right way so that you can always be proud of your work. If something isn’t the way you want it to be, don’t give up and don't get lazy. Go back and fix it. Trust me, you’ll be a lot more proud at the end.

5. Set goals

It always helps to have something to work towards. Begin by setting yourself small, achievable goals and as you tick them off expand on them and push yourself harder. This way you’re always striving for something bigger.

It’s so easy to get caught up in the excitement of making things, but try to remain grounded.

That said, you should always believe in yourself. Continue to look at all the different kinds of people creating videos out there to get inspiration.

There may be no graphs or statistics to support my steps to creating a video but it is certainly a place to start for those that might need a bit of a foot hold. It's working for me.

Whelp, I’m just about all outta helpfulness for the week. Remember, you can ALWAYS ask me a question on Twitter @Lucky_Bonez!

Good luck!

 - lucky

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