• (YG Entertainment, Big Hit Entertainment, Instagram)
Won't be long before midnight releases go the way of the dodo...
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16 Feb 2017 - 9:33 AM  UPDATED 22 Feb 2017 - 12:00 PM

***** UPDATE #1 *****

Following last week's reports on upcoming changes towards midnight releases for the Korean music charts, the date in which these reforms are being implemented has apparently been confirmed.

According to new reports, these new changes will be applied from midnight on February 27. For those who are unaware what the new reforms are, from the 27th onwards, songs released between 12PM and 6PM will be counted in the real-time charts and any songs released outside this period will only show up in the charts the next afternoon.

What are your thoughts on the upcoming Korean music chart reforms?


 

Midnight releases are part of the norm for new K-pop releases, but should a new series of changes go through, this may no longer be a thing. 

According to new reports, the major Korean music sites - such as MelonBugsGenieMnetSoribadaNaver Music, and Monkey3 - will be implementing new reforms into how its charts are managed, the biggest change being songs released at midnight will no longer enter the charts until 1PM the following afternoon.

These new changes mean that only songs released between 12PM and 6PM will be counted in the real-time charts, and any songs released outside this period will only show up in the charts the next afternoon. Should these reforms be implemented in a timely manner, the revamped music charts will be launched as early as the end of this month.

This issue of fairness in midnight releases has been a longstanding issue within the industry, and measures have been implemented - to varying degrees of success - in the past to maintain equality. Artists usually have midnight releases because there are comparatively fewer users online, meaning that it will be relatively easier for them to hit No.1 on the charts or achieve the coveted all-kill.

Following this music chart reform announcement, netizens started to react to the changes, causing the hashtag #MusicChart_ReformProtest to start trending in Korea.

Skeptical netizens argue that idol fans have been doing nothing wrong, but these changes mean that they're now being held to a different standard compared to everyone else:

  • "Who consumes music more legally than idol fans, who buy streaming rights every month and download music [from Korean music sites]? [Music sites] made the five-minute charts and graphs and such, and now they’re taking action against idol fans. Why don’t you place the blame with everyone who doesn’t stream music late at night [after midnight]?”
  • “They’re basically saying idols aren’t singers, and idol fans aren’t a part of the public.”

It's not just netizens who are displeased about this reform as some industry insiders don't think these new changes will be effective, and that it won't prevent companies from affecting music chart results by buying albums from its own artists. 

What are your thoughts on the Korean music chart reforms?

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