Sure sex sells, but what about marketing your music with plastic surgery.
17 Mar 2017 - 11:07 AM  UPDATED 20 Mar 2017 - 11:11 AM

It's known that plastic surgery is pretty prevalent in South Korea. Now, one K-Pop girl group have taken things a step further by incorporating cosmetic surgery into their latest comeback concept.

Girl group Six Bomb initially kicked off the concept last month with the release of their single titled "Before," which documented the girls undergoing preparations for plastic surgery.

It wasn't initially clear whether the group members actually had plastic surgery as part of the MV, or whether it was merely part of an ambitious musical concept. Upon the release of their latest single and MV "After," it was confirmed that the girls had gone under the knife.

In a new interview just prior to the release of their "After" MV, the Six Bomb girls revealed they spent approximately 100 million KRW - about $115,000 AUD on cosmetic surgery, though it was not revealed what specific procedures were done on each member.

While K-Pop stars undergoing cosmetic surgery is quite common in South Korea, Six Bomb are perhaps the first group to actively use it as a musical concept and marketing tool for their MVs. They revealed in an interview that they were the ones who came up with the idea of incorporating plastic surgery into their music and videos.

Check out Six Bomb's "After" MV:


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