• (YG Entertainment, Big Hit Entertainment, SM Entertainment)
MV teasers are in these days, but it never used to be like that according to Peter and Sky.
31 Mar 2017 - 12:39 PM  UPDATED 31 Mar 2017 - 12:40 PM

Time to get excited K-pop fans because One Way's Peter Hyun and Sky are back with another episode of their new "One Way to be a K-pop Star" podcast!

This week, the boys dig into some of the thinking behind the marketing of songs and how releasing songs have changed over the years.

Whereas marketing and hyping K-pop songs these days involves dropping a heap of MV teasers, teaser images, and talking about new releases as much as possible, the old days saw songs marketed in the complete opposite way.

Everything back in the day was very "hush hush" and no one was allowed to say anything, to the point where producers and artists were fined for spilling any information. But with the rise of the internet, getting info out into the open soon became more important and generating a buzz became the way to go, regardless of whether it was good or bad.

As they say in the marketing world - any publicity is good publicity! 

Hit the audio tab above ^ to listen to Peter and Sky talk about how the changing release methods of songs at the 6:25 mark

Or listen right here at the 6:25:


Catch the "One Way to be a K-Pop Star Podcast" every Thursday @ 10PM (AEST). 

How to listen:

SBS PopAsia is streaming live 24/7 on digital radio. Catch One Way in the Studio at 10pm (AEST) every Thursday.


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