They’ve only been around since December, but K.A.R.D have already become a favourite among international K-pop fans. The foursome are rivaling more established acts overseas. Their first two singles, “Oh NaNa” and “Don’t Recall,” were big hits on both YouTube and iTunes; they even made the top ten on Billboard’s World Digital Songs chart. Come May, K.A.R.D will hit the States for a three-date U.S. tour.
K.A.R.D have managed to create music that feels a bit new and different. That has a lot to do with their mixed-gender concept, which is something the pop world hasn’t really seen since the late nineties when European groups like Steps, Vengaboys, and S Club 7 were cheesing up the charts.
K.A.R.D’s first two singles sounded closer to American top forty trends, but their latest effort “Rumor” has a distinctly European flavour. The dancehall-pop fusion echoes Ace of Base; another famous mixed-gender group who incorporated reggae rhythms into poppy hits like “The Sign” and “All That She Wants.” Those songs were also characterised by catchy, post-chorus instrumental breaks, which are present in K.A.R.D’s songs.
“Rumor,” like “Don’t Recall” before it, isn’t instantly addictive, but it really grows on you with repeated listens. There’s an emotional current that runs through the song, adding depth to what could’ve just been a fun and frivolous pop like “Oh NaNa” was.
We’ll have to wait and see what happens, but “Rumor” is already off to a great start on the global iTunes charts, so things are definitely looking positive.
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