TWICE returned with their fourth mini-album Signal this week, and it's causing quite a stir.
Although “Signal” is garnering a mixed-reception from many, I'm completely obsessed with it and have been since the first listen.
J.Y. Park’s production sounds like a quirky version of I.O.I’s mega-hit “Very Very Very,” a song he was also behind. While the latter echoed a modern day “Gee,” “Signal” is on a planet of its own. From the start, the vocals are delivered in a deliberately woozy, off-kilter way. The singing is soft, and even the chorus feels a little restrained - it's not in-your-face. This restraint, when paired with the yearning lyrics about trying to capture a crush’s attention, make “Signal” surprisingly bittersweet beneath the bubblegum surface.
There's been mixed reactions to the song’s music video too. It's incredibly cute, but it also looks like a trippy alien clip. The video shows TWICE trying desperately to get an extra-terrestrial classmate’s attention, but nothing they do works - not even using super powers right in front of him.
In the final scene, TWICE’s intergalactic crush flees in a flying saucer right before the girls all turn into aliens. What does this mean? Well, if Mr. Alien had just paid more attention to the romantic signals he was receiving, he would’ve realised that TWICE were aliens too and a perfect match for him. Instead, he ignored them and missed out. The whole thing plays right into the melancholy undercurrent of the music that I mentioned before.
There must be a lot of people who agree that this is a quality-quirky hit because yesterday, the girl group achieved an all-kill, topping the real-time charts on Melon, Mnet and Naver (just to name a few). "Signal" is also doing really well on international charts, sitting at No. 1 on the iTunes album charts in many Asian countries, and placing in the top 20 in Brazil, Mexico, Canada and the U.S.
What do you think of the song and MV?
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