“To use phrases like, 'she’s supposed to be a superhero' and, 'knows nothing about men' in reference to a mighty female warrior is simply vulgar.”
18 May 2017 - 12:27 PM  UPDATED 18 May 2017 - 1:23 PM

With about month to go before the release of "Wonder Woman"'s live-action adaptation, Warner Bros. have started ramping up their marketing worldwide. For Japan, a country where Wonder Woman isn't a particularly well-known character, especially when compared to the likes of Batman and Superman, Warner Bros. began its marketing campaign with the below caption and trailer, which includes the following narration: "'She grew up on an island where only women live. She doesn’t know men. She doesn’t know love. The most powerful, strongest superhero in existence is a ‘she’.”

Here's a translation of the caption:

"Move over, Harley Quinn! Special Japan release for Wonder Woman, the No.1 warrior beauty the world has been waiting for. She’s supposed to be one of the most powerful superheroes in existence, but she’s also an incredibly innocent and naive girl who knows nothing about men or love. The trailer is narrated by Kotono Mitsuishi, the voice actor who plays the role of none other than Sailor Moon herself (Usagi Tsukino) in the animated series!“

Upon seeing this trailer and caption, a number of Japanese fans weren't happy with how Wonder Woman was portrayed as a female superhero who, "doesn't know men," which insinuates that she is a character who is lacking without a heterosexual romantic experience.

Japanese fans took to Twitter to voice their displeasure at Warner Bros. Japan's "Wonder Woman" marketing angle.


“To use phrases like “she’s supposed to be a superhero” and “knows nothing about men” in reference to a mighty female warrior is simply vulgar.”

And another:

“Sure, she’s not mainstream in Japan, but it’s a pity that Wonder Woman, a character created to defy all forms of gender bias, has been turned into a stereotypical girly heroine in their advertising campaign.”

There were some Japanese fans who were more sympathetic:

“Sure, the ad is vulgar and in really bad taste, but in a country where an idol group like AKB48 sells, I guess a good percentage of the public simply isn’t willing to embrace or empathize with a strong female character who doesn’t need the help of a man.”

What do you think about it?


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