How do you talk to the masses about saving energy?
Why, you turn to memes, of course.
Tokyo’s city government wants to get the metropolis saving energy this summer, and they’ve turned to Piko-Taro to help get the message across. The mind behind "Pen-Pineapple-Apple-Pen" (PPAP) appears in a new public service announcement (above, with English subtitles) organised by Japan’s capital, which finds the leopard-print-sporting performer taking the familiar beat to his hit song about combining writing utensils with fruits...and sings about energy-efficient LED lightbulbs. He’s joined by Yuriko Koike, Tokyo’s governor, who celebrates the energy saving (and bill lowering) of LED bulbs.
Piko-Taro has been making the absolute most out of his viral smash over the last six months. He’s starred in a wide variety of commercials here in Japan, including one where he features with Justin Bieber, and has been a staple on the country’s various variety shows, often busting out his under-a-minute-long hit. He’s even set to appear at one of the biggest music festivals in the country this summer, Summer Sonic. As inevitably happens with...well, everything...many think his proverbial 15 minutes in the spotlight should be more than over now. Although plenty are tickled by this collaboration, others expressed frustration at the staying power of Piko-Taro on social media.
My opinion? Keep on combining things together, Piko-Taro, for all eternity. Revisit the original magic below.
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