The trio dance inside a washing machine for the video.
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13 Jun 2017 - 12:44 PM  UPDATED 13 Jun 2017 - 12:45 PM

Electro-pop trio Perfume have been pretty busy during 2017, having released the single “Tokyo Girl,” played a variety of festival dates and appeared in a special drama program this Spring. Now as the summer sets in they’ve teamed up with Panasonic, for a special collaboration centered around a washing machine. But don’t worry too much about that, as it comes with a preview of a new song called “Everyday,” which you can watch below:

Musically, Perfume’s producer Yasutaka Nakata seems charmed, in at least a small way, by the electronic sounds of an artist like Kygo, who bends synthesizer notes into shapes fitting for a cruise. It isn’t quite “tropical house,” but does feature a melody built around imitation steel drums. As is often the case when Nakata becomes enchanted by in-fashion dance music trends, Perfume’s actual voices add a pop core that keeps his experiments from going off the tracks. Here, we seemingly get the chorus, pleasant and busy.

The clip, meanwhile, finds the trio dancing inside of (or at the very least standing in as a metaphor for a) washing machine. The most interesting little detail is hinted at in the name of the clip — this is the “AWA DANCE EDIT” and bits of the choreography nod to a traditional style of dancing celebrated most at the Awa Dance Festival, an annual summer event held across Japan. It’s subtle, and it doesn’t really come through in the music itself, but a charming detail that reminds how detail-oriented choreographer MIKIKO can get.

No information about whether a longer version of “Everyday” will be released in the near future, but for now soak up this brief clip from the group.

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