In March, MBK Entertainment announced that T-ara would not be renewing their contracts, and Korean media outlets reported that the group’s latest album What’s My Name would be their last.
However, after receiving a more positive reception from the public combined with their recent first place win on SBS MTV’s The Show, it’s beginning to look more and more likely that T-ara will continue on as a group past 2017.
There were reports that T-ara had inked a contract with a new Chinese agency. While the signing isn’t official yet, MBK Entertainment has confirmed that the girls are in ‘negotiations’ with a new agency. This is no surprise considering T-ara’s popularity in China, where they’re considered one of the top Korean girl groups. Their “What’s My Name?” comeback has already been a hit in the region, topping the YinYueTai Chart with a perfect score.
In addition to China, it also looks like the group’s popularity is finally improving back home too. On Tuesday night, they won first place on SBS MTV’s The Show, marking their first music program win in over five years. The group used to sweep music shows regularly during their heyday, but their winning streak was cut short following their infamous scandal with ex-member Hwayoung.
T-ara’s long-overdue win was met with a noticeably positive reception from Korean netizens, who had been notoriously harsh towards the group since the scandal in 2012. Additionally, “What’s My Name?” returned to Melon’s top 100 and T-ara became a trending topic on real-time search engines.
While T-ara will never be able to regain the popularity they had during their peak, they still have a bright future if they choose to stay together and continue promoting under a different agency. Their physical album sales are still considered strong for a female artist, with their latest album already selling approximately 20,000 copies. They’ve also got a huge fanbase in China, where they boast the biggest fancafe among Korean girl groups with over 2 million members. On top of that, Eunjung, who was once considered one of Korea’s top idol-actresses, has finally started booking a bunch of big acting gigs again.
While nothing has officially been confirmed yet regarding T-ara’s activities next year, it seems that there’s a lot for fans to look forward to. With a potential new agency and a clean slate, 2018 could be the perfect year for T-ara to start fresh and enjoy a second chance at success.
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