Imagine how awesome EXO, Girls' Generation, and all the other SM artists will look!
28 Jun 2017 - 10:58 AM  UPDATED 28 Jun 2017 - 11:00 AM

SM Entertainment may currently be busy prepping for Red VelvetEXO, and Girls' Generation's comebacks, but the company seems to have found the time to launch a new fashion line!

In a new video teaser lasting only 10 seconds, SM began teasing its new fashion line called "Oeil," which appears to revolve around high-end sunglasses. 

While not much was revealed in the video other than a female model wearing some fancy-looking sunglasses, SM also revealed more of its new fashion line on Instagram.

At the moment, it looks like SM's Oeil fashion line currently only focuses on sunglasses, but perhaps we may see new items in the future!


Hear us on SBS PopAsia Digital Radio

Listen in 24/7 on Digital Radio, by downloading our free mobile app or by streaming live here on our website.

Download the app here:

Black Pink score another No.1 on the Billboard charts
Also performing well on the Billboard charts this week are BTS, G-Dragon, MONSTA X and NCT 127!
JYP Entertainment reportedly prepping for a new dance boy group?
It's just speculation about 2PM and GOT7's new brother group for now, but fans are already buzzing!
SISTAR's Bora dating fellow 'Hit The Stage' contestant
Now that's one good-looking AND talented new couple!
How K-pop has changed lives for the better
How has K-pop positively impacted your life?