Earlier this month, J-pop trio Perfume announced they would put out a new single, “If you wanna,” on August 30.
At the time of the announcement, the only hint about what the release would sound like came courtesy of the other song included on it, “Everyday.” Now, though, you can get a preview of what the full version of “If you wanna” will sound like via a (very) brief commercial.
Perfume teamed up with mouth and body goods company Ora2 for a new series of commercials - the first was posted online yesterday - watch it here or check out a special site devoted to it here. The ad lasts a whole 15 seconds, so we aren’t going to pretend like we have any great insights into this song based off a hyper-short clip. But a few details come through clearly...
It’s a song building up towards something, with the final seconds hinting at, “If you wanna” building to a big hook. The part before is a bit more spacious, featuring skittery beats and an emphasis on vocals, featuring the line, “if you wanna kiss me.” It also finds the three singing with more emotion than usual; this is a group designed to be flat for production purposes, so hearing them here is a bit of a change.
So yeah, not heaps to glean from! But it’s a preview, so loop it for the rest of your day. They also released an interview with Ora2 discussing their favourite products from the brand. If you ever wanted to see the three talk about mouthwash, well today is a good day for you.
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