Jessica Jung's fans are pulling out all the stops to celebrate the star's 10th anniversary.
A number of fans came together to rent a massive digital billboard in New York's Time's Square to play special messages to Jessica.
One congratulates the former Girls' Generation member on her 10th anniversary, and the other promotes the release of her upcoming third mini-album, titled My Decade.
According to a fan on Twitter, it will run for a full week from 6AM Jul 31 to 10PM Aug 6.
What would you like to do to celebrate your favourite K-pop idol's anniversary?
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