"Because we have many idol groups under SM, we often have groups with overlapping promotional periods."
16 Aug 2017 - 2:20 PM  UPDATED 16 Aug 2017 - 2:20 PM

The Korean summer has been chock full of back-to-back comebacks from SM Entertainment artists like Red Velvet, EXO and Girls' Generation, with NCT Dream set to follow later this week. While fans have been happy to see their favourite artists back on stage, the overlapping promos have caused some controversy and left some fans feeling disgruntled

SM Entertainment addressed the situation in a new interview with Naver

A representative explained: "The album release dates were set independently for each group, taking into consideration factors like title tracks, music videos, concepts, and concert plans. Each of the four groups had their comeback dates set based on their group’s schedules.

"Because we have many idol groups under SM, we often have groups with overlapping promotional periods. We believe that this summer, Girls’ Generation was in the spotlight because it’s their 10th anniversary."

They also addressed NCT Dream's upcoming comeback, explaining that it's been scheduled to coincide with the summer vacation.

What do you think of SM's summer comeback schedule?

[Translation via Soompi]

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