• (Shofar Music, Loen Entertainment, Big Hit Entertainment, YG Entertainment)
But hundreds of millions of streams doesn't necessarily translate to a big payday...
23 Aug 2017 - 12:17 PM  UPDATED 23 Aug 2017 - 12:17 PM

Streaming is becoming one of the most popular ways in which fans listen to music, especially for K-pop.

For the first half of 2017, the most-streamed K-pop artist is none other than the super-popular indie duo Bolbbalgan4, who managed to out-stream other big-name artists such as IU and BIGBANG with over 213 million streams this year (and counting).

However, hundreds of millions of streams doesn't necessarily translate to a big payday for K-pop artists.

According to a new report from the Korea Times, Bolbbalgan4 may have been the most streamed K-pop artist in 2017 (so far) with 213 million streams, but this only translates to earnings totally approximately $61,000. The report states that this massive discrepancy between the number of streams and income can be attributed to how streaming revenue is distributed among the various parties involved in the production of the song.

It is reported that the profit from Korean music portals can be broken down into the following distributions:

  • 40% - streaming website
  • 44% - record label
  • 10% - writer/producer/composer
  • 6% - singer/musician

The Korea Times report that some music industry officials have called for a re-visit into how profit is distributed so artists are properly compensated for their work, though it remains to be seen how much progress will happen in regards to this issue.


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