Last month, a site appeared hinting at a new project from former SMAP members Goro Inagaki, Tsuyoshi Kusanagi and Shingo Katori. This week, some more details emerged about just what that will be. Not enough to create a solid view of just what they are but...more than before!
The outfit, called Atarashii Chizu, updated their official website on October 16. The biggest announcement - so much so that it figures prominently in their latest teaser clip, below, though we will get to that - is that they are making a movie. Titled, rather dramatically, The Bastard And The Beautiful World ; details on just what the film is about are scarce, but it comes out in Spring 2018. That’s the final announcement in their latest teaser video:
Besides a forthcoming cinematic effort, the three ex-SMAP-ers plan on doing a 72-hour-long live stream on online television channel AbeMaTV starting November 2. What they do remains to be seen; will they go the Katy Perry route and reveal new-found wokeness? But it will be the first major chance to see what Atarashii Chizu is all about. Watch a Trailer for it below:
Other developments? They will be opening an online store soon, and they also started a blog on their site, though you have to join their fanclub to access it. Music, meanwhile, has yet to factor into their plans.
The biggest non-film development might be that the three idols, who used to belong to a talent agency allergic to the internet, have embraced the web full on. Every part of their site seemingly has a hashtag for fans to use on Twitter and Instagram to show their fandom, something SMAP never dreamed of doing. The three members, each have different social-media-centric jobs; Kusanagi, for example, will become a YouTuber.
As was the case when they announced their group, the most intriguing element of Atarashii Chizu is the image they are pushing forward. The newest video builds on the seek-freedom message hinted at in their first announcement. The question, though, is all this messaging (and hashtagging) real, and do they want to push back against traditional Japanese entertainment...or is it just marketing? Maybe the next update will make that more clear.
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