He wrote under a Japanese pseudonym.
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21 Dec 2017 - 11:55 AM  UPDATED 21 Dec 2017 - 11:55 AM

Marvel Comics’ new Editor-in-Chief has apologised for posing as an Asian comic book writer.

According to Polygon, following his promotion on November 28, Caucasian Runaways comic book editor C.B. Cebulski admitted he had been writing under the alias “Akira Yoshida” alongside his own name. The story was uncovered by Bleeding Cool critic and journalist Rich Johnston, who had been trying to find adequate evidence to run the story for the past ten years, and Image Comics’ brand manager, David Brothers, on Twitter.

Cebulski, who has lived in Japan and is fluent in the language, was hired as an associate editor at Marvel in 2002. Under the Yoshida alias, he produced Thor: Son of Asgard, Elektra: The Hand, and X-Men: Age of Apocalypse between 2004 and 2005. He also pitched ideas to the Hellboy and Conan teams that impressed a Marvel editor who later encouraged Cebulski to pitch ideas.

Cebulski created a backstory for his alternate identity: Yoshida grew up in the U.S., learnt English from superhero comics and had previously worked at a small unnamed Japanese publisher.

“My version of The Hand is greatly influenced by my love of Japanese history, Kurosawa movies and samurai manga, like Lone Wolf and Cub, Blade of the Immortal and even Naruto,” Cebulski, as Yoshida, told Newsarama in 2004. 

Speaking with The Atlantic by email correspondence, Cebulski apologised for the controversy, explaining that he was “young and naive.”

“I’m truly sorry for the pain, anger and disappointment I caused over my poor choice of pseudonym,” he told The Atlantic. “That was never my intention.”

Cebulski’s new position as Editor-in-Chief was meant to mark a new era and fresh start for Marvel. Marvel’s failure to comment on the issue and deal with it responsibly and quickly has caused some fans to boycott the publisher.

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