Exciting news when it comes to J-pop artists collaborating with those from the world of K-pop. Sekai No Owari (End Of The World as they go in English) and Epik High announced plans for a collaboration coming out at the end of the week. Watch the announcement video below.
The number, titled “Sleeping Beauty,” has been in the making for a while now according to the two groups. The two met in Japan a couple years back while the Korean hip-hop group traversed around the country, and dipping into their Instagram reveals a few other times they spent hanging out. Guess it wasn’t a matter of “if,” but rather “when.”
Now for the quick intros, for fans of one side unfamiliar with the other. Epik High is a long-running Korean trio that has been going strong since 2001, having performed in live all around the world (including a spot at Coachella a while back). “Born Hater” captures their energy pretty perfectly, and is a good spot to trampoline into their catalog. Sekai No Owari, meanwhile, make...something quite different. It’s pop blended with marching band sounds, Auto-tune and fantastical imagery. It’s very earnest, and their big breakout song that turned them into one of J-pop’s biggest was “RPG.”
So...what this collab sounds like remains to be seen. Keep your eyes peeled on the web sometime this Friday.
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