Get ready to see a lot more BT21 when you go to South Korea
By
13 Jul 2018 - 3:06 PM  UPDATED 13 Jul 2018 - 3:06 PM

South Korea's Incheon International Airport has announced that they'll be using BTS-designed BT21 characters to promote their airport.

There are eight promotional films focusing on different parts of the airport experience, such as dining, transit and relaxation, which will be shared via social media during July.

Airport luggage carts are also set to feature the characters on them too.

Incheon International Airport president and CEO Chung Il-young said: "85% of travellers to Korea are from Asia, 60% of whom are millenials. This project reflects the need for a marketing strategy targeting (the younger age group)."

BT21 characters were co-created by BTS members working with LINE. There's a character representing each member, along with one representing the fans. Their merchandise is sold in LINE stores in Korea, China, Japan and the US.

(Source)


 

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