K-pop solo star Sunmi is back with a new single and it's leaving a strong impression. The music video for "Noir" calls out the pretences of social media and the obsession with getting validation through likes with striking imagery and a catchy refrain.
The song hit No.1 on five major Korean real-time charts: Genie, Bugs, Naver, Mnet and Soribada. She also took No.2 on Melon's real-time charts.
Fans have been praising Sunmi for showcasing the realities of social media with her patented tongue-in-cheek style, and we're here for the commentary.
If you haven't watched the "Noir" music video yet, check it out below.
Hear us on SBS PopAsia Digital Radio
Listen in 24/7 on Digital Radio, by downloading our free mobile app or by streaming live here on our website.
Download the app here: